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As a responsible company, Infortar continues to contribute to society. Our sponsorship strategy that is focused on long-term partnerships includes equal parts of education, culture, the environment, and sports.
The biggest social entrepreneurship project of Infortar involves investments in and operational grants to the Tallink Tennis Centre. When building the largest sports centre in Estonia, our objective was to create a high-quality environment for tennis that could be enjoyed by everyone, unhindered by a high price or the lack of courts. The centre has 20 tennis courts, 10 badminton courts, 4 studios for group trainings, and a spacious gym. Tallink Tennis School looks after the future generations. We have also contributed to tennis in general by sponsoring the Estonian Tennis Association, an umbrella organisation of Estonian tennis clubs, uniting them to flourish through cooperation, ensure the increasing popularity of tennis, and guarantee consistent balanced development. The main objectives of the association include the comprehensive development of tennis, converging the interests of its members, and acting on behalf of them.
In 2011–2015, Infortar organised the charity tournament Smile Charity Golf, which was attended by about fifty athletes from Estonia, Latvia, Finland, and Sweden. As a result, more than 60,000 euros were raised to support various projects related to children and young people. For example, a children’s playground was built in Kuressaare and new instruments were purchased for the Pärnu Music School. Today, Infortar supports Estonian Golf Association and also Niitvälja, the oldest golf centre in the Baltics, with whom we share many common values, especially in terms of new generations and the development of golf in general. Niitvälja Cup by Infortar is a competition where professionalism, commitment, and quality meet.
The Estonia Society, founded in 1865, has a unique and irreplaceable position in the Estonian cultural history. The establishment of our National Opera, the theatre and concert hall of Estonia, and the Estonian Academy of Music and Theatre were the first three major milestones, without which the Republic of Estonia would be unimaginable. Almost 160 years later, the society is still full of vigour – it continues to award scholarships to support young singers and dancers, order portraits of cultural figures from artists, and build memorials. Over 140,000 euros have been raised through various charity events and activities organised by the society. The society has many exciting plans for the future and Infortar would definitely like to be a part of them.
